Steve Jobs exemplifies a moral purpose. He clearly articulates to his customers and employees that he wants to create the best products for consumers. His staff is motivated under this goal, but it’s more than just producing a product according to Jobs. He wants to give back to the “human experience.” (ICON, 2010) He promotes giving back to the world and contributing “to the higher good.” (ICON, 2010) Jobs also believes in the change process. He is an innovator; however, his ideas for innovation do not only come from within, but also with the help of his team of employees. These employees forecast the changes in the technology field, create products that correlate with that forecast, and make adjustments to challenges as they arise.
Building relationships has been key in Jobs’ success. He has managed to gather together a loyal group of employees. Apple is known for its secrecy of products an element that Jobs has promoted within the company and has been successful through building relationships of trust with his employees. Apple also has dedicated employees that have stayed with Jobs after his reinstatement as CEO. Along with this loyalty, Jobs exemplifies the capability to build and share knowledge. He promotes the sharing of ideas amongst his employees in order to create the best products possible. A part of his success has come about by surrounding himself and listening to intelligent and creative people.
Lastly, Jobs demonstrates a coherence making capability. He has organized Apple so that one person leads each department. These department leaders meet weekly in order to review the overall goal of the week, and discuss their contribution to it. He does not rely on committees, but instead individuals. This method of organization avoids miscommunication and confusion. (Wisher)
Fullan, Michael. (2002). Principals as Leaders in a Culture of Change. (pp. 5-10).
ICON. Posted 6/20/10 Retrieved from http://www.iconperformanceonline.com/?p=1283#
Wisher, Kara and Mossberg, Walt. (2010) [Interview with Steve Jobs] Apple CEO Steve Jobs at D8: The Full, Uncut Interview